Increase Open Rates and Reinforce Message Sandwich your mail with a pre-call and a follow-up call.
A direct mail sandwich will alert your target audience that a letter from you is coming. The pre-call tells your recipient what to look for, why it's important, and how to follow up. A follow-up call will remind your recipient to use a return a reply card or to take the desired action. The follow-up call can also patch respondents through to a live call center.
Improve Results
Spoken Hub's mail sandwich programs have improved the effectiveness of clients' mail campaigns by 75%.
Benefits
People in your target audience feel like you're taking care of them because they are getting a friendly "heads up" from a welcome voice.
The mail, when it arrives, has more dignity. It doesn't seem like "junk" mail.
The phone call can make reference to identifiers the respondents should look for on the outside of the envelope.
By making the mail program more interactive, you make it more worthwhile for the target.
Your target audience tends to welcome follow-up reminders or messages.
